Three Rules for Packaging in Every Hemisphere

Marketing a uniformly packaged product to people of contrasting walks of life can be challenging. Packaging Digest’s Adam Wooten sheds some light on the subject in, Packaging a matter of taste for global cultures. Here are three things to consider when building your product’s multicultural appeal. 1. Size- People want a bang for their buck. [...]

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On July 22nd, 2011, posted in: Business by Administrator

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